Gen Z dating culture is very much about environmentalism, going green, zero waste, and showing compassion for nature and animals. Also, 71% of survey respondents said it’s a deal-breaker if a match has opposing political views. More than 50% of Gen Z and Millennials think that a person can fall in love on a video date. 74% of Generation Z Tinder users wouldn’t match with someone who has different views about green issues. We know how frustrating it can be to try and make sense out of all of these different studies and surveys that are published every day. And we also know that there aren’t many resources out there that will give you a complete picture of what’s happening in this niche market.
Her caption included the hashtag “#single.” Kaplan realized she had discovered an entire “underbelly” of dating already occurring on TikTok. And during the pandemic, online dating reached new heights — with Bumble reporting a 70% increase in video calls and Tinder exceeding 3 billion swipes in one day for the first time in March 2020. While Millennial women are less likely to have given birth, those who are mothers aren’t necessarily having fewer children. In 2018, Millennial women who had given birth had an average of 2.02 children.
Gen Z dating statistics
We’re not talking about those Gen Z members who aren’t of legal age, though. If we compare Gen Zers with millennials, we’ll realize that Generation Z is more likely to find supporting social justice movements necessary. Namely, they’re 7% more likely to find it important if their date supports BLM. Interestingly, Generation Zers are more likely to split the check on the first date (28% of millennials would expect that).
Why am I rolling my eyes at the mere thought of Russell Crowe having to speed-learn the basics of TikTok to get hooked up with younger women? Or, for that matter, Brad Pitt saying something like, “the nineties . For all we know, these pairings could be wondrous, intellectual matches, compatible in ways that numbers can’t attest to. In the business where Hollywood is strangely obsessed with youth and where optics are everything, I can understand why a leading man would get involved with someone much younger. It telegraphs “I’m still young and relevant”, which is probably handy when it comes to career longevity.
Well, if we’re getting some sort of satisfaction from merely swiping, then what do we need to go on dates for? What do we need other people for, when we’ve got this absorbing little app at our fingertips? According to U.S. consultants Sparks and Honey in 2014, 41% of Generation Z spend more than three hours per day using computers for purposes other than schoolwork, compared with 22% in 2004. Parents of Gen Zers fear the overuse of the Internet, SawYouAtSinai and dislike the ease of access to inappropriate information and images, as well as social networking sites where children can gain access to people worldwide. Children reversely feel annoyed with their parents and complain about parents being overly controlling when it comes to their Internet usage. Office for National Statistics showed on a per-capita basis, members of Generation Z binged on alcohol 20% less often than Millennials.
In tandem with more members of Generation Z being able to vote in elections during the late 2010s and early 2020s, the youth vote has increased. In the United States, Generation Z appears thus far to hold similar sociopolitical views to the millennials in that they tend to be more left-wing than preceding generations. A research article published in 2019 in the journal The Lancet reported that the number of South Africans aged 15 to 19 being treated for HIV increased by a factor of ten between 2010 and 2019. However, less than 50% of the people diagnosed with HIV went onto receive antiviral medication due to social stigma, concerns about clinical confidentiality, and domestic responsibilities.
Today, it’s possible to even date someone you’ve never met in real life. So many people meet each other using dating apps because some of them allow matching with people who live even thousands of kilometers away. One would think that making romantic connections would be easier than ever in our digital world, but the opposite is true.
Pop Culture
Just spending informal time together is considered a “date.” And sex is a natural part of relationships. Despite being more connected than ever before with a booty call at the tap of a finger, young people are lonely. A 2014 study about loneliness in the journal “Computers in Human Behavior” shows that “excessive and unhealthy internet use” actually increases loneliness over time. The psychology of marketing may call this decision fatigue when an abundance of choices enables irrational purchases. “There’s an epidemic of loneliness among people my age,” said a young man I spoke to at the University of California, Santa Cruz; and according to studies, he’s right.
Contemporary views on dating and marriage have changed in many countries, including India. For example, generation Zers from India have modern views on relationships. As the Business Insider data reveals, 66% accept that some relationships aren’t moving to permanence, while 14% want to marry their current partner. Gen Z daters swipe or say yes to 33% of people they’re shown on dating apps.
The generational leap in intermarriage is most notable for Hispanic and black adults. The rate of intermarriage among black Millennials is nearly twice as high as that of black Gen Xers at a comparable age (18% vs. 10%). Gone are the days that young men show up on doorsteps, equipped with a bouquet of flowers for their date and a firm handshake for the father. These picturesque approaches to romance that many preceding generations were accustomed to decades ago seem to have fallen by the wayside.
Family and social life
Apart from that, it’s smart to mention that you are a good cook if you want more matches, as 50% of Gen Zers said they wouldn’t match with a person who doesn’t have similar culinary tastes. According to a survey by Tinder, over 70% of Gen Z Tinder users wouldn’t swipe right if a person didn’t find the same things funny. That’s entirely understandable because not having the same type of humor implies that people probably won’t get along that much. This generation isn’t the one who will blindly follow the tradition and isn’t afraid of being alone, probably because they’re ambitious, and 80% of them are willing to invest all their energy into reaching their career goals. Over two-thirds of Gen Z Tinder users said it’s essential for their match to love animals.
I’ve done that in the past, but it has made me realise the amount of missed opportunities you could have experienced with that other person. Coyle had stumbled upon Snack, an app that bills itself as “TikTok meets Tinder,” just a few days earlier. Millennial men are less likely to be living in a household with their own children than was the case for previous generations of men at a comparable age. In 2019, 32% of Millennial men reported living in a household with their own children, compared with 41% of Gen X men in 2003, 44% of Boomer men in 1987 and 66% of Silent men in 1968. The education gap in marriage, which has been growing over time, is wider for Millennials than it has been in previous generations.
Where there is money—or at least the smell of it—there are also startups. In the United States, at least 50 dating companies were founded between 2019 and 2021, according to data from Crunchbase. While that rate hasn’t changed much over the past decade, the total amount of funding has grown.
